Modern SaaS • California energy • Operator-led
Build the GTM operating system behind predictable revenue.
I help B2B teams turn Salesforce, process, and data into a scalable revenue engine—improving forecast trust, pipeline hygiene, and cross-functional execution.
From “messy” to measurable.
Fast clarity, clean systems, and a cadence leaders can trust.
If this feels familiar, you’re in the right place.
Most teams don’t need more tools—they need systems that actually run.
Forecast chaos
Numbers change weekly, reps sandbag, and leadership loses confidence.
Pipeline ≠ reality
Stages mean different things to different people. Hygiene is manual and inconsistent.
Salesforce duct tape
Customizations piled up. Reports don’t match how the business sells or renews.
Tool adoption stalls
You bought Clari/Gong/Outreach… but workflows aren’t standardized and usage is uneven.
Cross‑team misalignment
Marketing, Sales, CS, and Finance run different definitions and handoffs.
Reporting overload
Dashboards take hours to maintain because the underlying model isn’t clean.
Services
Operator-led systems work—strategy that shows up in Salesforce, dashboards, and operating rhythms.
Revenue Infrastructure
- Lifecycle & stage definitions (incl. MEDDPICC-friendly exits)
- Routing, ownership rules, and governance
- Operating cadence + KPI framework
Salesforce Architecture
- Objects, automation, validation, and scalable design
- CPQ support and quoting workflows
- Data quality, dedupe, enrichment, integrations guidance
Forecasting & Pipeline Management
- Forecast methodology + inspection workflows (Clari-ready)
- Pipeline hygiene automation + deal review standards
- Coverage, conversion, velocity metrics
Enablement Through Systems
- Standardized workflows for reps/managers
- Tool adoption plans (Gong, Outreach/Salesloft, Gainsight)
- Simple training + documentation that sticks
Packages
Clear scopes. Predictable pricing. Upgrade anytime.
- System + process audit
- Top 10 issues + prioritized roadmap
- Data model + reporting recommendations
- Implementation plan + quick wins
- Lifecycle + routing + governance
- Salesforce automation + hygiene
- Forecast inspection workflow
- Exec dashboards + KPIs
- Enablement + documentation
- Weekly operating rhythm + leadership support
- Backlog execution + roadmap ownership
- Tool governance and adoption
- Priority response + continuous improvement
Prefer hourly for small asks? Available for limited engagements at $200/hr (minimum 5 hours).
Outcomes
The goal is a GTM machine that runs without heroics.
Forecast accuracy you can defend
Standardized definitions, inspection cadence, and clean stage exit criteria.
Pipeline that reflects reality
Automation, validation, and governance that keep data clean without nagging.
Dashboards leaders actually use
KPIs tied to outcomes—built for coaching, accountability, and decision-making.
Higher rep productivity
Less admin work. Clear workflows. Better handoffs between teams.
Tool stack that earns its cost
Adoption improvements across Clari, Gong, Outreach/Salesloft, Gainsight, and more.
Cross‑functional alignment
Sales, CS, Marketing, and Finance operating from the same definitions and rhythm.
Founded by Thomas McFadden
I’m a revenue operations and business systems operator who’s built and scaled GTM engines across high-growth and enterprise SaaS. I combine strategy-level clarity with hands-on execution—especially inside Salesforce and the modern revenue tech stack.
Simple process.
- Intro call — goals, scope, timeline
- Blueprint — audit + roadmap
- Build — implement + launch
- Retain — ongoing optimization
Let’s make your GTM systems match how you actually sell.
Send a note with your biggest pain point and the tools you’re running—I'll reply with next steps.
Email: hess.mcfadden@gmail.com
Quick scope prompt
Copy/paste this into your email:
Company: Role: Current stack (Salesforce/Clari/Gong/etc.): Top 1–2 problems: What “success” looks like: Timeline: Team size: