Modern SaaS • California energy • Operator-led

Build the GTM operating system behind predictable revenue.

I help B2B teams turn Salesforce, process, and data into a scalable revenue engine—improving forecast trust, pipeline hygiene, and cross-functional execution.

Book a 20-min intro See services

Familiar with your stack:

Salesforce Clari Gong Outreach Salesloft Gainsight Tableau HubSpot Marketo CPQ SQL

If this feels familiar, you’re in the right place.

Most teams don’t need more tools—they need systems that actually run.

Forecast chaos

Numbers change weekly, reps sandbag, and leadership loses confidence.

Pipeline ≠ reality

Stages mean different things to different people. Hygiene is manual and inconsistent.

Salesforce duct tape

Customizations piled up. Reports don’t match how the business sells or renews.

Tool adoption stalls

You bought Clari, Gong, Outreach, or Salesloft—but workflows aren’t standardized.

Cross-team misalignment

Marketing, Sales, CS, and Finance run different definitions and handoffs.

Reporting overload

Dashboards take hours to maintain because the underlying model isn’t clean.

Services

Operator-led systems work—strategy that shows up in Salesforce, dashboards, and operating rhythms.

Revenue Infrastructure

Lifecycle and stage definitions
Routing, ownership rules, and governance
Operating cadence + KPI framework

Salesforce Architecture

Objects, automation, validation, and scalable design
CPQ support and quoting workflows
Data quality, dedupe, enrichment, integrations guidance

Forecasting & Pipeline Management

Forecast methodology + inspection workflows
Pipeline hygiene automation + deal review standards
Coverage, conversion, velocity metrics

Enablement Through Systems

Standardized workflows for reps and managers
Tool adoption plans that actually stick
Simple training + documentation

Packages

Clear scopes. Predictable pricing. Upgrade anytime.

Blueprint

$5k

1–2 weeks

System + process audit
Top 10 issues + prioritized roadmap
Data model + reporting recommendations
Implementation plan + quick wins

Start Blueprint

Outcomes

The goal is a GTM machine that runs without heroics.

Forecast accuracy you can defend

Standardized definitions, inspection cadence, and clean stage exit criteria.

Pipeline that reflects reality

Automation, validation, and governance that keep data clean without nagging.

Dashboards leaders actually use

KPIs tied to outcomes—built for coaching, accountability, and decision-making.

Higher rep productivity

Less admin work. Clear workflows. Better handoffs between teams.

Tool stack that earns its cost

Adoption improvements across Clari, Gong, Outreach, Salesloft, Gainsight, and more.

Cross-functional alignment

Sales, CS, Marketing, and Finance operating from the same definitions and rhythm.

Founded by Thomas McFadden

I’m a revenue operations and business systems operator who’s built and scaled GTM engines across high-growth and enterprise SaaS. I combine strategy-level clarity with hands-on execution—especially inside Salesforce and the modern revenue tech stack.

Execution-first. No slide decks that die in a folder—systems that work in the real world.

Operator mindset. I build for adoption, governance, and scale—so it holds up under pressure.

Cross-functional. Sales, CS, Marketing, Finance—aligned definitions and measurable outcomes.

Let’s make your GTM systems match how you actually sell.

Send a note with your biggest pain point and the tools you’re running—I’ll reply with next steps.

Email Thomas See packages

Email: hess.mcfadden@gmail.com

Quick scope prompt

Company:
Role:
Current stack (Salesforce/Clari/Gong/etc.):
Top 1–2 problems:
What “success” looks like:
Timeline:
Team size: